Nairn’s Oatcakes further expands its growing Gluten Free range with Chunky Biscuit Breaks

Nairn's

Nairn’s, the UK’s favourite branded gluten free biscuit producer (Source: Mintel Free From Report 2017) have further expanded their extensive gluten free offering with the addition of Nairn’s Gluten Free Chunky Biscuit Breaks. The award-winning Biscuit Break range has been further developed to include two tempting new lines that are chunkier in texture, melt-in-the-mouth delicious and have more visible inclusions. Like the rest of the Nairn’s family, these two new additions are significantly lower in sugar than other gluten free sweet options on the market, containing at least 35% less sugar than the average gluten free sweet biscuit (see Nairn’s website for comparative set). 

Nairn’s Gluten Free Chunky Biscuit Breaks follow the same simple, natural and wholesome philosophy that the whole Nairn’s range is known for.  These are made with pure gluten free oats, making them ideal for those who suffer from coeliac disease or choose to follow a gluten free lifestyle. They taste so good, you’d never know they were gluten free.

The range:

Nairn’s Gluten Free Chunky Biscuit BreaksOats, Dark Chocolate & Coconut: this variant taps into the ever-popular coconut trend and contains 35% less sugar than the average sweet gluten free biscuit. The delicate sweetness and texture of the coconut contrasts perfectly with rich dark chocolate chips.

Nairn’s Gluten Free Chunky Biscuit BreaksOats, Blueberry & Raspberry:  Juicy dried blueberries and tangy raspberry pieces are a perfectly balanced, more mainstream flavour combination that is sure to have a broad appeal.

At around 64kcal per biscuit, these are a perfect option for consumers looking for a sweet treat without the calorie hit.

Conveniently packed in pouches of three, Nairn’s Gluten Free Chunky Biscuit Breaks tap into the growing ‘snackification’ trend, making them ideal for retailers looking to meet demand for tasty, natural snacks that can be eaten on-the-go.

Nairn’s Gluten Free Chunky Biscuit Breaks are:

  • Packed full of gluten free wholegrain oats – a rich source of vitamins, minerals and nutrients
  • High in fibre
  • At least 35% lower in sugar than the average sweet Gluten Free Biscuit (see Nairn’s website for details)
  • No GM ingredients
  • Suitable for vegetarians
  • No hydrogenated fat

 

Paddy Cronin, Sales Director at Nairn’s Oatcakes, says:

 As lifestylers choosing to follow a gluten free diet continue to boost the category, our Gluten Free range continues to go from strength to strength – we’re adding to it all the time now that we have the capacity at our new state-of-the-art gluten-free bakery which opened last November.  We’ve recently added two new Flatbreads which have just gone into Sainsbury’s (as a 6 month exclusive), and last month, our GF Cheese Oatcake and Oats & Chocolate Chip Biscuit Break both picked up Great Taste Awards.

The Biscuit Break range has become one of our key gluten free lines and as consumers look for new and different products from established, trusted brands we have created a chunky Biscuit Break as something a little bit different to the core range.  They are lighter and more crumbly and have lots of flavour with more visible inclusions that add to both taste and texture – perfect for those looking to have something a little chunkier to have with a hot drink.

Our NPD pipeline contains a number of further new GF projects for 2018 and beyond”.

 Nairn’s Gluten Free Chunky Biscuit Breaks are available now in the free from aisle in Sainsbury’s and in selected health wholesalers and independents.  They will be available to purchase from Waitrose and Asda from mid-October. They can also be purchased online through the online shop: www.nairns-oatcakes.com RRP: £1.79